Branding & Positioning

• Further development of brand identity and territorial storytelling
• Management of the entire brand presence and communications materials
• Implementation of creative campaigns to strengthen the destination

Social Media & Community Management

• Concept and production of social media content
• Planning and implementation of seasonal campaigns
• Community Management and Online Reputation Monitoring

Data Analysis & CRM

• Analysis of digital KPIs and performance data
• Management and segmentation of the user database
• Participation in loyalty and lifecycle measures

Public Relations & Partnerships

• Cooperation with tourism associations, Dolomiti Superski and regional institutions
• Maintaining relationships with media and key stakeholders

Events & Promotions

• Planning and execution of events, initiatives and promotions
• Supplier, logistics and event communication organisation

Sustainability

• Analysis and development of a sustainability concept
• Implementation of marketing measures that strengthen sustainability and social responsibility